This white paper looks at the growth of the traditional outsourcing industry in India and the strategies of Indian Outsourcing Service Providers (OSPs) in an effort to help replicate their success and catalyze the broad adoption of crowdsourcing.
One of the notable business events of the 20th century was the emergence of offshore outsourcing of professional services. This phenomenon is firmly associated today with India and often referred to as the «Indian Miracle». Through hard work, political will, and the help of their countrymen abroad, India managed to create a 100 billion-dollar industry with millions of new employees, all highly paid by local standards.
Crowdsourcing seems new and distinctive but it has much in common with more established traditional outsourcing models, and as such there is case history that will help us accelerate the wholesale adoption of crowdsourcing.