LEGO has launched a new crowd sourcing web platform LEGO CUUSOO to search for new ideas for its products. CUUSOO asks the LEGO fans to submit and vote for their favorite ideas for new LEGO products.
The LEGO Group has been collaborating with CUUSOO, which has more than 10 tears of open innovation and crowd sourcing, since 2008 on a Japanese site. The platform attracted hundreds of ideas and seen thousands of votes cast by a 20,000-strong community.
Founded in 2010, the industry website, Crowdsourcing.org, is a neutral organization dedicated solely
to crowdsourcing and crowdfunding. As one of the most influential and credible authorities in the crowdsourcing space,
Crowdsourcing.org is recognized worldwide for its intellectual capital, crowdsourcing and crowdfunding
practice expertise and unbiased thought leadership.