Crowdsourcing is a strategy that seeks information from a specific audience. You are outsourcing a task – the color of a new car, for instance – to the “cloud” of users that might actually want to buy your car. Crowdsource participants are motivated to share either because they are entertained and like something. Or, crowdsource participants are motivated by a sense of community building – making something better. Those are folks you want to find.
An interesting story this week describes how corporations of all kinds are using social media to “crowdsource” all consumer information, from what flavors of chips to manufacture to what kinds of products should be stocked on store shelves.
Founded in 2010, the industry website, Crowdsourcing.org, is a neutral organization dedicated solely
to crowdsourcing and crowdfunding. As one of the most influential and credible authorities in the crowdsourcing space,
Crowdsourcing.org is recognized worldwide for its intellectual capital, crowdsourcing and crowdfunding
practice expertise and unbiased thought leadership.