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Luminate Announces Partnership With Getty Images To Unlock Value With Image Metadata

document Crowd Creativity
Luminate, Inc., the worldwide leader in making images interactive, today announced that it will partner with Getty Images, the leading creator and distributor of digital media, to integrate Getty Images' original metadata into Luminate's image app platform. By incorporating Getty Images' metadata and ImageIRCâ„¢ technology into the image app, Luminate enables publishers to increase consumer interactivity with digital imagery elevating user engagement through visual content.

Luminate has long employed a combination of algorithms and crowdsourcing to match content with images. By integrating Getty Images metadata into its image app platform, Luminate's offering becomes faster, more accurate and more comprehensive.For example, Luminate will incorporate Getty Images metadata into its popular Related Tweets image app that allows consumers to view recent tweets related to the information within the image.The inclusion of the metadata will enable the Related Tweets functionality in more images across Luminate's growing network of more than 5,000 publisher sites.Supplementing human crowdsourcing with metadata analysis will also deliver the application to consumers more rapidly.


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