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Marseille receive 60,000 submissions for ‘fan designed kit’ competition

Summary Marseille used the landmark of hitting 1 million Facebook fans to reward their international fanbase and are the first football club world wide to essentially crowd-source their jersey. This week the club announced that they received a staggering 60,000 submissions for the competition and that after months of development and judging – they let their Facebook fans have the final decision.
Description By allowing fans to design the club merchandise, not only are they uniting fans closer to the club, but they are making fans feel a sense of ownership of the club – something that is becoming more important in an industry where clubs are controlled by playboy millionaires or tight fisted faceless boards.

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