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Mattel and Genius Crowds Crowdsource New Product Ideas for Barbie® & Hot Wheels® Branded Bikes

document Open Innovation
Description
Mattel, Inc., (NASDAQ: MAT) the worldwide leader in toys and family products, has announced an Open Innovation initiative with Genius Crowds® to develop crowdsourced product ideas for their venerable brands of Hot Wheels® and Barbie® bicycles for young children. Genius Crowds is a platform for opensourced product development, facilitating the development and ideation phase online, and securing production relationships with leading marketers.

"We are thrilled to partner with Mattel on their Open Innovation efforts," said CJ Kettler, CEO of Genius Crowds.

SOURCE LINK : http://www.prnewswire.com/news-releases/mattel-and-genius-crowds-crowdsource-new-product-ideas-for-barbie--hot-wheels-branded-bikes-168894046.html

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