McDonalds’ invitation for consumers to ask them any question engages Canadians, with the brands’ answers largely received positively. This suggests crowdsourcing for the “difficult questions” on potentially negative topics can help a brand isolate its weaknesses and mitigate them.
Founded in 2010, the industry website, Crowdsourcing.org, is a neutral organization dedicated solely
to crowdsourcing and crowdfunding. As one of the most influential and credible authorities in the crowdsourcing space,
Crowdsourcing.org is recognized worldwide for its intellectual capital, crowdsourcing and crowdfunding
practice expertise and unbiased thought leadership.