MedStartr, Kickstarter for health care, funds itself in first month of business
TELEMEDICINE JULY 29, 2012 BY: MONIKA WAHI
Alex Fair, the charismatic co-founder ofMedStartr, which has been dubbed“Kickstarter MD” by the Chronicle, described how his crowdfunding site has already fully funded itself and other projects, even though it just launched on July 4. He was speaking as part of a panel at the World Congress Leadership Summit on Telemedicine that took place July 26-27 at the Colonnade Hotelin Boston on how crowdfunding from patients and providers is driving mobile health innovation. Responding to panel member Eric Migicovsky of Pebble Technology, who crowdfunded his company’s smartwatch in weeks on Kickstarter.com, Fair characterized the difference between New York-based MedStartr and Kickstarter. Kickstarter is best for consumer-driven products, such as Pebble’s smartwatch, while MedStartr provides a platform for not only patients and the public, but also health care systems and academic organizations to come together to partner to crowdfund various health care projects.
View slideshow: MedStartr provides a platform for partnership between patients, providers, and academics. For example, currently on MedStartr is the EndoGoddess App designed by endocrinologist Dr. Jen Dyer of Duet Health Partnership in Columbus, OH. Patients who are watching their glucose levels would be able to enter readings online, download the data, and even go to iTunes and download rewards. As of this writing, Dyer’s project has raised over $1,000 from 34 backers towards its $25,000 goal. Backers’ pledges will only become real if Dyer reaches her goal by September 2, 2012. Other current projects on MedStartr include areconstruction bra for breast cancer survivors, a web site to help individuals inform partners of their sexually transmitted disease, and a very intriguing “walking gallery”of clothing painted by artists designed to be worn by medical conference attendees in order to communicate patient stories.
Summary
Alex Fair, the charismatic co-founder of MedStartr, which has been dubbed “Kickstarter MD” by the Chronicle, described how his crowdfunding site has already fully funded itself and other projects, even though it just launched on July 4.
Description
Fair characterized the difference between New York-based MedStartr and Kickstarter. Kickstarter is best for consumer-driven products, such as Pebble’s smartwatch, while MedStartr provides a platform for not only patients and the public, but also health care systems and academic organizations to come together to partner to crowdfund various health care projects.