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Memo to Crowdsourcing: Grow Up

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Summary Most marketers have either first hand experience with crowdsourcing, or at a minimum have heard the term and know they should learn more. But crowdsourcing has evolved beyond just crowdsourcing for video and graphic design to include complex research, micro-financing and vast ideation.
Description You can generate just as much buzz and online discussion with an emotionally powerful crowdsourced video as you would with any cheap laugh. Brand managers and agencies need to trust in the production companies and freelancers of the world to create content that can bring you to tears from sentimental emotion just as easily as getting hit in the crotch can solicit a laugh.

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