London-based, Memrise, which helps people learn languages in a game-like fashion, has just raised $1.05 million in a convertible round from Boston-based, Avalon Ventures, London-based Balderton Capital, NY-based Lerer Ventures, and Audrey Capital, started by WordPress founder Matt Mullenweg, as well as angels Nabeel Hyatt, Jeff Hammerbacher and Bill Warner, who founded Avid.
The system is also crowd-sourced, in which the community starts the courses while the Memrise staff also edits to ensure quality. To date, there are almost 200 languages.
The teaching process includes three principles of memorization, said Cooke. "Firstly, when you record a memory, it strenghthens it, so we give tests along the way. Secondly, we have lots of reminders and vivid images to help you form vivid associations. Thirdly, once you'll remember the word, we'll keep reminding you, using space repetition, which is an important principle in the art of memory."