Outdoor shoes and apparel company Merrell is looking to create the world’s largest panoramic image using crowdsourced photos.
Created by communications company The Minimart, the new microsite Add Your Own Scenery allows adventurers to upload their favorite outdoor scenes, automatically tagging the image with it’s GPS location. The global campaign is aiming to collect enough beautiful user-generated content to create a massive panorama, placing images together in longitudinal order. Merrell has also promised to pledge a dollar – up to $250, 000, for every image uploaded to the site to go towards the preservation of public lands.
Founded in 2010, the industry website, Crowdsourcing.org, is a neutral organization dedicated solely
to crowdsourcing and crowdfunding. As one of the most influential and credible authorities in the crowdsourcing space,
Crowdsourcing.org is recognized worldwide for its intellectual capital, crowdsourcing and crowdfunding
practice expertise and unbiased thought leadership.