With the huge amounts of data being generated by users via digital cameras, smartphones and the like, researchers and companies can still be left wanting for data. While this seems absurd, it is quite often the case that the data deluge that comes in is generated only in highly-trafficked areas. In other words, it’s info feast or famine.
Professor Fabian Bustamante, associate professor of electrical engineering and computer science at the McCormick School of Engineering at Northwestern University, thinks he has found a way via gamification. His team coerced mobile users into taking pictures of areas lacking imaging data by creating an augmented reality ‘ghost hunting’ game called Ghost Hunter.
“We can rely on good luck to get the data that we need,” Bustamante said in a Northwestern release, “or we can ‘soft control’ users with gaming or social network incentives to drive them where we want them.”
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