ModCloth, an online retailer specializing in vintage-inspired women’s apparel, just launched its second crowdsourced private-label collection through their Make the Cut: Retro Honor Roll Contest. More than 660 original design sketches were submitted, from which ModCloth’s co-founder and chief creative officer, Susan Gregg Koger, selected 25 finalists. The theme of the contest was “Retro Honor Roll” and the collection is inspired by 1960s back-to-school styles. Voting took place on ModCloth’s Facebook page, giving fashion fans the chance to cast their vote for the items they wanted to see produced for an exclusive fall line.
Make the Cut Contests are a key part of ModCloth’s mission to empower its community to directly impact apparel production and democratize fashion. “A critical component of ModCloth's success has always been our strong customer community, which is made up of very talented, intelligent and vocal women,” states Maggie Glover, head of community at ModCloth.
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