Gird your closets, boys and girls. ModCloth has unveiled its first-ever private-label collection.The "Make the Cut: Premiere Collection," which debuted today, comprises 10 original designs, seven of which were crowdsourced from the online retailer's own customer base.A team headed by Susan Gregg Koger, the company's co-founder and chief creative officer, fielded more than 1,900 submissions, 90 of which were then put to a vote on Facebook.Together with three of Koger's own designs, the winning concepts were rendered by talents in and around Northern California, including a pattern-maker in Oakland, a fabric-cutter in San Francisco, and garment-finishers in the East Bay.
“I am thrilled to see the first collection from our Make the Cut contest come to life, because it is the start of a larger program that will give aspiring designers the opportunity to jump-start their careers in fashion more than anything we’ve previously been able to do as a brand,” says Koger. “With our recent funding round backed by Norwest Venture Partners, I envision ModCloth being in an even better position to expand our work with emerging designers to get their items manufactured for the first time.”
Founded in 2010, the industry website, Crowdsourcing.org, is a neutral organization dedicated solely
to crowdsourcing and crowdfunding. As one of the most influential and credible authorities in the crowdsourcing space,
Crowdsourcing.org is recognized worldwide for its intellectual capital, crowdsourcing and crowdfunding
practice expertise and unbiased thought leadership.