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Moxie Aligns Enterprise Social And Customer Service

Summary Moxie is tightening the connection between its social software for employee collaboration and its traditional products for online customer support through chat, email, and customer-service knowledge base.
Moxie isn't playing quite the same game because it doesn't compete with Jive and Lithium in the market for customer-support community software, which tends to be focused on peer-to-peer support and social discussion between fans or users of a product. Moxie's products for customer support through email or chat are one-to-one channels, while its knowledge base is self service. That one-to-one communication can still tap into the power of crowdsourcing and collaboration behind the scenes, but its goal is to provide customers with more-definitive answers.

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