Summary
Moxie is tightening the connection between its social software for employee collaboration and its traditional products for online customer support through chat, email, and customer-service knowledge base.
Description
Moxie isn't playing quite the same game because it doesn't compete with Jive and Lithium in the market for customer-support community software, which tends to be focused on peer-to-peer support and social discussion between fans or users of a product. Moxie's products for customer support through email or chat are one-to-one channels, while its knowledge base is self service. That one-to-one communication can still tap into the power of crowdsourcing and collaboration behind the scenes, but its goal is to provide customers with more-definitive answers.