Napkin Labs knows that great brands are great storytellers. Stories evoke emotion and become the focal point of a brand's message, letting customers hone in on a connection, rather than the company as a whole. But it can be difficult for brands to collect and feature these stories all in one place. Today, Napkin Labs announces Storybook, a Facebook app that lets brands crowdsource a collection of stories that come directly from each fan's point-of-view.
Napkin Labs started its app suite with Brainstorm, which crowdsources fans' ideas and insights around a specific outcome (such as, "Help us design our new uniform"). Storybook extends a brand's reach by assembling fans' personal experiences and allowing a brand to own and moderate what's shared. A fictional example we created asked fans, "What's the most epic ride you've ever taken on an Aero Bike?"