Video streaming service Netflix announced this morning that it has reached 1 million users in the UK and Ireland in seven months, noting that European signups were faster there than in any other region worldwide. The media company is quick to point out that it reached the milestone four times quicker than Twitter took to amass 1 million users and growing twice as fast as Facebook. Given that both of the social networking sites are approaching a decade in operation, it’s a little difficult to get excited by its comparison. That said, the announcement comes just hours after Netflix CEO Reed Hastings shared that he would fight tooth and nail to end Sky’s dominance over premium movie rights, vowing to be “aggressive” when bidding for films from Hollywood’s six biggest studios. Currently, Netflix offers a varied catalog for its UK users, but lacks the range of films and shows that are available on its US service. This is partly due to Sky’s impressive buying power, but also Netflix’s recent emergence in the UK market and its need to find its feet before wrestling control from its rivals.
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Posted by Tim Satterthwaite