Newmindspace was created by Kevin Bracken and Lori Kufner, then two students at the University of Toronto. “We’ve accomplished a lot in seven years,” says Bracken, who is speaking at NXNEi in Toronto June 14.
The emphasis of Newmindspace is mass participation in public, urban spaces. With this in mind, Bracken and Kufner have helped turn traditionally smaller and exclusive events into parties full of strangers.
Kevin Bracken hopes the Urban Playground Fund will solve the financial burden of hosting events.
It’s a twist on the crowdfunding model that’s blossomed in the past few years.
Newmindspace will use its established brand to raise funds and anyone will be able to apply for grants to implement their urban celebration ideas.