Kumiko Ide blogs about Nike iD. Nike iD is a popular service that allows Nike fans to customize and create their own unique branded merchandise.
With Nike 6.0's iD Nation, users are able to take their personalized designs and share them within a Nike-specific community that targets creative, authentic and enthusiastic fans from around the world. This includes a highly anticipated Style Lab (to be launched later this month). iD Nation incorporates existing social platforms - notably, Facebook, and utilizes both the Facebook Connect and Open Graph technology.