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Nike Builds Online Motivational Community Through Twitter

document Distributed Knowledge
Summary Nike is engaging its fans to build a motivational community via an engaging online and in-store campaign.

Description
Nike's ‘Make It Count’ campaign urges the public to share personal pledges on Twitter via the hashtag #makeitcount. The campaign stars a number of the UK’s top athletes making personal pledges for 2012. Athletes such as Mark Cavendish and Paula Radclliffe have contributed their personal motivations – and the pledges have been printed across posters of the training athletes to be displayed in stores.

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