Nokia decided they needed a rejuvenation treatment for their classic Nokia Tune. A crowdsourcing contest for the next signature ringtone was launched.
Crowdsourcing is great, but can go bitterly wrong, too. Therefore, Nokia kept the right to have the last word on the winning tune and chose the entry by hand.
Nokia is a Finnish telecommunications corporation.And engaged in the manufacturing of mobile devices,with over 132,000 employees in 120 countries, sales in more than 150 countries and global annual revenue of over €42 billion and operating profit of €2 billion as of 2010.They're known for being innovative, but they leaved two lessons after they crowdsourced their new ringtone that: First, choose your crowd wisely and leave an option to omit jestingly submitted suggestions.;second, that some things are best left to the pros. But with the right helping hand, it can be an engaging campaign with a good outcome.
Founded in 2010, the industry website, Crowdsourcing.org, is a neutral organization dedicated solely
to crowdsourcing and crowdfunding. As one of the most influential and credible authorities in the crowdsourcing space,
Crowdsourcing.org is recognized worldwide for its intellectual capital, crowdsourcing and crowdfunding
practice expertise and unbiased thought leadership.