The designers of a new crowdfunding website say theirs is the first to allow New Zealanders to share their ideas with a global audience. Created in Auckland, www.socialbacking.com went live last month to help start-ups gain the funding required to get off the ground.
Site designer Ash Lomberg said Social Backing was different to other Kiwi crowdfunding sites because it was a global funding platform that allowed New Zealanders to share projects with people around the world.
"We are the first Kiwi site to go global. Having access to a global funding community will help share Kiwi ideas with the world," he said. "We're thinking, if we can get some of these Kiwi projects out there, hopefully we can be more successful."
Founded in 2010, the industry website, Crowdsourcing.org, is a neutral organization dedicated solely
to crowdsourcing and crowdfunding. As one of the most influential and credible authorities in the crowdsourcing space,
Crowdsourcing.org is recognized worldwide for its intellectual capital, crowdsourcing and crowdfunding
practice expertise and unbiased thought leadership.