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Once Upon a Time There Were Producers and Consumers

Featured document Distributed Knowledge, Open Innovation
Summary What started as social media is disrupting traditional producer and consumer roles. In this document, Tim Gilchrist, Co-founder of Microengagement, presents a detailed account of how the advent of social media and open innovation has resulted in a paradigm shift in the way companies are now able to open up the innovation process.
Description A well written and thoughtfully presented article on how social media is changing the ways that companies interact with their customers to gain new insights and ideas through open innovation.

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