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Open Innovation: A Source For Strategic Intelligence

document Distributed Knowledge
Summary A web 2.0 culture has provided companies an avenue to engage individuals in an efficient manner. Whether it is via a survey on Facebook or a tweet, companies’ social media platforms are sources of strategic intelligence and crowdsourcing platforms to promote open innovation are not an exception.
Description For competitive intelligence researchers who wish to take a proactive approach to gather strategic information on their competitors via the social web, crowdsourcing sites must be monitored frequently. Comments made by community members on these platforms can offer strategic details that can aid in adjusting respective competitive initiatives or fuel new product ideas.

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