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Open Innovation Networks - Crowd Sourcing and Internal Expert Networks at Siemens

document Crowd Creativity, Distributed Knowledge, Open Innovation

Open Innovation Networks – Crowd Sourcing and internal Expert Networks at Siemens



Siemens AG Chief Technology Office Open Innovation Program


© Siemens AG. All rights reserved

Agenda

§ § § §

Open Innovation at Siemens Idea Contest on Sustainability Knowledge Networking with TechnoWeb Conclusion

Open Innovation leverages internal innovation processes and allows integrating external input
Ideas
Osram Idea contest

Technologies
E-broker

External

Internal

Sustainability Idea contest

TechnoWeb 2.0

Enterprise Search for Technologies

© Siemens AG. All rights reserved 02/27/11 3 CT O Open Innovation

Agenda

§ § § §

Open Innovation at Siemens Idea Contest on Sustainability Knowledge Networking with TechnoWeb Conclusion

Siemens Sustainability Idea Contest

Make use of a proven Open Innovation methodology Expected results: §New impulses for your division and business unit §Ideas which mature on the way and profit from different perspectives Join in from April 19th – June 11th, 2010 (for all Siemens employees) §The contest sponsors are Mrs. Kux and Prof. Requardt §A high-profile jury from corporate and sectors will award the top ideas

§Portfolio & company ideas

© Siemens AG. All rights reserved 02/27/11 5 CT O Open Innovation

Idea Contest Framework
Tools & Process
§Idea entry toolkit §Intuitive exploration of idea pool (e.g. tag cloud, photos) §Connecting ideas §Evaluation tool, rating §Pre-selection by moderators §Jury meeting

Community Functionalities
§Detailed profiles §Pinboard §More ideas from this member §Visitors of my profile &ideas §Comments & discussion §Forwarding of ideas

Community Management
§Attention for the project §User support §Motivation §Acknowledgement §(Appeasement)

© Siemens AG. All rights reserved 02/27/11 6 CT O Open Innovation

Global participation and origin of contest winners

> 100 participants 20 – 100 participants 1 - 20 participants Winner portfolio ideas Winner company ideas Winner activity prize

…850 ideas…3.000 comments…3.500 registered members… …9.500 evaluations…42.000 unique visitors… 1,5 Miopage impressions…
© Siemens AG. All rights reserved 7 CT O Open Innovation

02/27/11

Surprisingly strong relationship between community 02/ 02/ 27/ ranking27/ and moderators' evaluation
201 1

201 1

Industr y Energ y

Healt h

Other s Expert choice (schematic) within Portfolio ideas
Expert moderators' choice
02/27/11

Portfolio ideas along community ranking
Community top 15% Not prioritized
8 © Siemens AG. All rights reserved CT O Open Innovation

Characteristics of a Web2.0 based Idea Contest
Success criteria
§Choose a topic of high priority §Choose level of communication, where many people can contribute §Demonstrate, that Siemens has a clear interest in new ideas (Management attention) §Show transparency of entire process (rules for participation, evaluation criteria, road for implementation, awards) §Respect and trust community, rely on peer rating §Award best ideas and promote implementation within Siemens §Communicate success stories

Benefit
§Empower employees to contribute directly and visibly to large innovation community §Leverage huge innovation potential of Siemens crowd §Create awareness of Siemens employees for a high priority topic §Motivateemployees to exchange and jointly develop new ideas §Get fast community prioritization of ideas §Avoid bottleneck of evaluating 100s of ideas by central expert team §Lower risk of wrong decision by running transparent process with many different stakeholders
© Siemens AG. All rights reserved 9 CT O Open Innovation

02/27/11

Agenda

§ § § §

Open Innovation at Siemens Idea Contest on Sustainability Knowledge Networking with TechnoWeb Conclusion

Knowledge Networking across the organization Is there a cheap today is not just a vision: it already workssolution available to automate the Barcode deterioration check

or a method to seal bearings, gearboxes, electrical equipment, etc. of a bogie…

Has anyone already implemented cloud computing with Window

There must be someone else within Siemens worldwide who has tackled CPU-rend

better connect with colleagues in a global company setting?

© Siemens AG. All rights reserved 02/27/11 11 CT O Open Innovation

Building bridges - the potential is enormous!

Computatio nal Fluid Dynamics
Commuter Train Laboratory Diagnostics

Power Distribution Metering and Control

Secure Software Developme nt

Industrial Automation Systems

© Siemens AG. All rights reserved 02/27/11 12 CT O Open Innovation

“Elevator Pitch” for the Siemens-internal social media tool TechnoWeb

TechnoWeb: find people1) to get answers

Minimal pre-requisite is to join a network once2)

Indentify experts due to their Activity Stream and memberships
1)

2)
02/27/11

Do not expect to find answers directly in TechnoWeb, but expect to find the experts who know the answer! High activity level is not necessary.
© Siemens AG. All rights reserved 13 CT O Open Innovation Part of the workplace of the future.

The configurable dashboard is the personalized access to all knowledge networks
Personalized dashboard (incl. activity stream of joined networks) Network pages, with member list, partner network list, activity stream

Public profile pages of each user (incl. activity steam)

Open to all Siemens employees with news and RSS-feeds Urgent request + Tag/Technology page + Search page + integration of Sharepoints,wikis, blogs...
© Siemens AG. All rights reserved

02/27/11

TechnoWeb is open to all Siemens employees
14 CT O Open Innovation

TechnoWeb supports cross-Sector networking
One month after the official launch of TechnoWeb
Number of networks with common participation

Examples: •Computational Fluid Dynamics
(E, H, I, CT, SIS)

Indust ry
0 25

19 2

•eCar
Healt h
228

316

Ener gy
248

161
27 7

(E, H, I, CT, SIS)

12 1

6 20

369

•Nondestructive Evaluation
(E, H, I, CT)

•Innovation Strategy
(E, I, H, CT, SIS)

CT

398

SIS 112
15

Source: 672 networks from https://technoweb.siemens.com 12.4.2010
02/27/11

145

160

134

121
CT O Open Innovation

© Siemens AG. All rights reserved

Customer Satisfaction: Simple barcode quality check
Alistair Gammie (H DX, UK) •In Brazil, Alistair supports the closing of a big deal – additional 11Mio EUR– with one of the biggest customer of Health Diagnostics, worldwide. •

Our customer prints 1.2M barcodes a month. oticed that quality is assessed by eye and monitored by untrained and multiple different staff. Is there a cheap solution available to autom

Alistair posts his request on Saturday night: •He receives 23 answers (also per email or phone) from Austria, India, UK, Germany, US, Belgium… •Colleagues belong to division like: CT DC, SIS, CT T, I MO, H DX, I IA On Monday morning, at the final meeting, Alistair is able to discuss with the customer 5 possible solutions Results: üCustomer feels Siemens is taking care of its business by proactively identifying problems and offering the right solution even within a week-end üCustomer is comforted to get an overall quality solution from competent experts üCustomer is confident that Siemens is the right choice: the partnership is stronger üThe contract is finally signed
© Siemens AG. All rights reserved 02/27/11 16 CT O Open Innovation

TechnoWeb has the potential to save 1 mio. € in a single case, but the main value is to save 1000 € in thousands of cases

high
Gold Rocks

saving
due to a single activity in TechnoWeb

The long-tail effect
Gold Nuggets Gold Dust

low single number of cases thousands

© Siemens AG. All rights reserved 02/27/11 17 CT O Open Innovation

Agenda

§ § § §

Open Innovation at Siemens Idea Contest on Sustainability Knowledge Networking with TechnoWeb Conclusion

Conclusion

•Crowd Sourcing and Knowledge Networking are not just in the internet successful, but also within the company. •Both need a very sensitive set-up, customized to the needs of the employees and the business needs of the organization. •It pays off, if it is done right.

Co-authors: Dr. Thomas Lackner, Bernd Blumoser, Fabrizio De Pasquale, and Dr. Michael Heiss

Contact

Dr. Michael Heiss Siemens AG Chief Technology Office Open Innovation

Twitter: twitter.com/heisss Slideshare: www.slideshare.net/heisss Xing: www.xing.com/profile/Michael_Heiss2 LinkedIn: www.linkedin.com/in/michaelheiss Flickr: www.flickr.com/photos/michaelheiss YouTube: www.youtube.com/user/MichaelHeisss Phone: +43-5-1707-46560

Agenda

§ § § § §

Open Innovation at Siemens Idea Contest on Sustainability Knowledge Networking with TechnoWeb Conclusion Appendix

Innovation activities – Siemens follows many paths to innovation

Openness
External communities

External cooperations IPR / Standard. Technology e-Broker

Along the value chain

Supplier / customer integration Idea Generation Spin-in Corp. Labs

Spinout Venture Capital

CrossSector

Within Sector / Division

Idea Management

Open expert networks

Within BU

Research & Development

Sales & Marketing

Innovation process

Generation of ideas election & Concept S Techn. development

Market launch

TechnoWeb 2.0 differs from other social platforms Person centered
Systems build around people: LinkedIn Xing Facebook

Network centered
Systems build around networks focused on knowledge areas: TechnoWeb 2.0

Object centered
Systems build around objects: Flickr YouTube Wikis

© Siemens AG. All rights reserved 02/27/11 23 CT O Open Innovation

Summary The presentation covered the following agenda:

1. Open Innovation at Siemens

2. Idea Contest on Sustainability

3. Knowledge Networking with TechnoWeb

4. Conclusion

Description Based on the presentation, the following conclusions were presented:

1. Crowd Sourcing and Knowledge Networking are not just successful on the internet, but also within the company.

2. Both need a very sensitive set-up, customized to the needs of the
employees and the business needs of the organization.

3. It pays off, if it is done right.

Tags: Crowdsourcing, e20, enterprise 20, idea contest, Knowledge Management, knowledge networking, Open innovation, technoweb

Posted by Tonya Van Dijk

Feb 27, 2011 04:25 pm GMT Viewed 3136 times

Author: Dr. Thomas Lackner, Bernd Blumoser, Fabrizio De Pasquale, and Dr. Michael Heiss Source

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