Wrigley’s Orbit gum has jumped on the crowdsourcing bandwagon, inviting the public to engage with the brand from a design and customization perspective, via packpage designs on a Facebook app. Live through February, the app pulls data from a user’s profile and generates a custom gum pack design for every participant, “essentially making each person’s Facebook life a work of art.”
Jumping on the crowdsourcing bandwagon, Wrigley’s Orbit gum contest leverages infographics technology and the design skillz of EVB (Evolution Bureau) digital artist Joshua Davis, known for building algorithmic systems, although anyone can now audition to be a digitally crowdsourced artist. Facebookers can solicit votes for their package designs and the winner could even hit store shelves in 2012.
Founded in 2010, the industry website, Crowdsourcing.org, is a neutral organization dedicated solely
to crowdsourcing and crowdfunding. As one of the most influential and credible authorities in the crowdsourcing space,
Crowdsourcing.org is recognized worldwide for its intellectual capital, crowdsourcing and crowdfunding
practice expertise and unbiased thought leadership.