April 12, 2012 05:01 AM Eastern Daylight Time
Poptent Launches World’s Largest Video Production House for Major Brands and Agencies
PHILADELPHIA & LOS ANGELES--(BUSINESS WIRE)--Poptent (www.poptent.com), a crowdsourced video production and media company for Fortune 500 brands and agencies, today announced the launch of Poptent Productions, a premium, full-service video production business unit. Poptent Productions vets and hand-selects the most talented producers from Poptent’s growing social network of nearly 50,000 videographers in 140 countries to produce commercials and other videos for major brands and agencies, exactly to their specifications – all at a fraction of the cost of traditional video production methods. Today’s launch follows a six-month testing phase during which Poptent Productions has successfully engaged many of the world’s best-known brands, including Dell, Intel, Jaguar and General Mills. Developed to be a faster, more nimble alternative to traditional video production methods, Poptent Productions enables brands and agencies to more efficiently develop an array of online and offline video solutions. As part of today’s launch, Poptent has tapped company veteran David Mann to head Poptent Productions, as VP and general manager of the business unit. The company has also hired award-winning producer Jon Seidman as executive in charge of productions for Poptent Productions, bringing his wide base of experience which includes developing
programming for MTV, A&E, Sundance, Discovery, Travel, as well as several global independent and Web-based productions. Poptent Productions leverages Poptent’s global community of nearly 50,000 videographers to hand-select those best-suited for a specific brand or agency assignment, assuring the highest quality work is delivered in a timely fashion. By matching the specialized skill sets and expertise of the Poptent videographers to the brand or agency’s creative brief, clients are consistently rewarded with strong creative executions. Poptent Productions then deploys a highly experienced team of executive producers, led by Seidman, who work directly with clients and Poptent’s member creators to produce, polish and perfect the videos enroute to completion. In addition to the commercial advertisements for online and TV use that have comprised the bulk of Poptent’s business to-date, Poptent Productions is also being engaged by businesses to develop corporate videos, how-to videos, video storyboards, and more. “This is the ideal time to launch Poptent Productions, specifically as global demand for high-quality video from major brands and agencies is at all-time high and accelerating,” said Andy Jedynak, Poptent CEO. “We believe that Poptent Production’s unique model is highly beneficial both to our clients, by being cost-effective and fast, as well as to our community of producers, by providing opportunities and incentives to be directly selected to work for some of the world’s most visible and respected brands.” One of Poptent Productions’ pilot clients is Dell, an engagement which initially culminated in the completion and national broadcast of a highprofile TV ad aired during college football’s BCS Championship Game: (http://bit.ly/Ii9Jaf). Dell has several other assignments underway with Poptent Productions.
“Poptent Productions has thousands of fully-vetted filmmakers and videographers across the US and in 140 countries ready to work on just about any type of online or offline video project,” said Mann. “While we’re pleased to already be working with a number of Fortune 500 brands, we are also very focused on providing our member producers with great opportunities to practice their craft and continue growing professionally. Poptent’s producers are both highly skilled and motivated, so we are committed to providing them with everything we can to foster their continued growth and success, ultimately enabling them to make a living out of doing what they love.” Poptent Productions continuously evaluates Poptent’s membership to assess producer capabilities, progress and growth potential, while providing professional development opportunities such as direct tutoring from seasoned executive producers who have decades of experience in working with many top brands and agencies. Poptent Productions rewards top producers who have been previously selected by brands while providing opportunities and tips for newer members to continue honing their skills, with regular benchmarks along the way. About Poptent Poptent (www.poptent.com) is a global video production and media company, utilizing crowdsourcing and a powerful social network of nearly 50,000 videographers in 140 countries to produce commercials and other video assets for Fortune 500 brands and agencies. Providing end-to-end video services, this creative network of professionals works with clients to develop high-quality commercials and other video content at a fraction of the cost of traditional methods.
Brands who "Poptent" their videos can access this creative talent through groups or individually, depending on the need and the desire for a variety of videos to consider. This content can be used in any media channel, and, through the Poptent Audience Network, Poptent can assist clients in optimizing content distribution and performance. Poptent creators benefit through industry networking and the other resources available to them at Poptent, and by having their work seen, reviewed and potentially purchased by leading brands and ad agencies. Poptent's principal offices are in Southern California and suburban Philadelphia, with regional sales offices in New York, Chicago, and other key US markets. The company also opened an office in Sao Paulo, Brazil in mid-2011.