The Industry Website

Web's Largest listing of crowdsourcing and crowdfunding events

Web's Largest Directory of Sites

2,904 crowdsourcing and crowdfunding sites

Poptent's amateurs sell cheap commercials to big brands

A 'crowdsourced' video production studio, Poptent has gathered 50,000 writers, directors, cinematographers and animators to make ads for American Airlines, Intel, Jaguar, General Mills and others.
Procter & Gamble's Crest brand recently solicited Poptent's community to create an ad for 3D Whitestrips. The 460 people who accepted the assignment were given access to a creative brief, which outlined the brand's strategy and the message its marketers hope to convey, and provided media assets, including a logo and images, that could be used in the video. Some 65 videos were submitted, which the brand is evaluating.

Download Flag This



 Join or Login