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Poptent's amateurs sell cheap commercials to big brands

document Crowd Creativity
Summary
A 'crowdsourced' video production studio, Poptent has gathered 50,000 writers, directors, cinematographers and animators to make ads for American Airlines, Intel, Jaguar, General Mills and others.
Description
Procter & Gamble's Crest brand recently solicited Poptent's community to create an ad for 3D Whitestrips. The 460 people who accepted the assignment were given access to a creative brief, which outlined the brand's strategy and the message its marketers hope to convey, and provided media assets, including a logo and images, that could be used in the video. Some 65 videos were submitted, which the brand is evaluating.

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