When you're the world's first spreadable pretzel cracker, one snack is all you need to create an endless amount of better-for-you snacking opportunities. As portrayed in the brand's newest online music video, Snack Factory's Pretzel Crisps® is the one snack tasty enough to be eaten alone, dipped and paired with other foods and enjoyed on-the-go.
Launching today, Pretzel Crisps releases "One Snack" as part of the brand's digital marketing campaign and first attempt at creating unique online video content for its community of 240,000 plus Facebook and Twitter fans. "We needed a way to better engage with our social media communities and on the web," said Perry Abbenante, Vice President of Marketing for Pretzel Crisps. "We were fortunate enough to work with GeniusRocket and their roster of inspired and artistic individuals to develop video content that aligned with our creative brief.