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Redbubble Launches Major Rebrand

document Crowd Creativity
Summary The original e-commerce marketplace for independent art and design products redesigns to favor individual consumer choice over corporate-curated taste.
Description "Other companies in the print-on-demand and 'crowdsourcing' space have chosen to grow their businesses through licensing partnerships with mass brands and by sanitizing their offerings to suit large retail outlets," said CEO Martin Hosking. "We have decided to move in a different direction: toward a marketplace that honors art and design while empowering consumers to decide what's interesting, meaningful, clever and, ultimately, what sells."
Source: PR Newswire (http://s.tt/1hGvT)
Tags: Crowdsourcing, print on demand, rebrand, Redbubble, surveys
Claire Mackay Posted by Claire Mackay
Jul 13, 2012 08:11 am GMT Viewed 1175 times
Author: Redbubble Source
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