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Righteous crowdsources £75,000 through Crowdcube for use in marketing campaign

document Crowdfunding
Summary Natural food company Righteous has crowdsourced £75,000 through Crowdcube to use as it embarks on a major marketing campaign.
Righteous, founded by ex-Unilever marketer Gem Misa, crowdsourced the money in five weeks, with 82 investors putting up the money in return for a 15% stake in the business.

She aims to use the money for building awareness amongst British consumers with supermarket pricing promotions and a TV advert.

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