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document Crowd Creativity, Distributed KnowledgeThey will work with iPhone owners to crowdsource data which will define the performance of wireless networks, and an Android application is not far behind. Apple also approved RootMetrics to take...
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blog Distributed KnowledgeMarketing models that worked fabulously well in a world of scarcity would be ‘severely challenged to work in a world of abundance.’
site Distributed Knowledge / Social (or Peer) ProductionReal-time maps and traffic information based on the wisdom of the crowd.
document Crowd CreativityVirgin Mobile has recently launched an Australian web-based radio station specifically built for Virgin Mobile customers. Radio free is the first Australian radio station not owned by a radio...
document Distributed KnowledgeOur team is not just looking at traditional news sources, but updates from observers at the scene who are snapping photos with their phones and sending them out on Twitter. And we’re not only...
document Distributed KnowledgeWhen we want to perform experiments with a large number of subjects we resort to crowdsourcing. For his color naming experiment, Nathan Moroney uses the Web. An alternative approach is to write a...
site Crowd Creativity / AdvertisingVictors & Spoils is a disruptive force in the branding and advertising world through their adoption of crowdsourcing to engage broader participation in brand development and advertising.
document Distributed Knowledge, ToolsEnter Field Agent – a free iPhone application that has been likened to “an information eBay”, a self-service platform connecting the people that want data to the people who can provide it. In...
document Distributed Knowledge, Open InnovationCrowdsourcing has a crowd of critics. Crowdsourcing is the notion of distributed problem-solving where problems are broadcast to large groups of solvers in the form of an open call for solutions.
document Distributed KnowledgeBased on these predictions and of the current creative crowdsourcing scenario, it's clear that the creativity of the crowd will surely be given more priority.
document Distributed Knowledge, Open InnovationThis article shows that the crowd is indeed the best analytics tool as it becomes more and more social and collaborative. With the data that the crowd shares on the Internet every single minute, it...
document Crowd Creativity, Distributed KnowledgeTo get started with crowdsourcing, one must do the following:
1. Start small.
2. Apply the 90:9:1 rule.
3. Get the motivational mix right.
4. Deal with Sturgeon’s Law.
5. Harness Joy’s Law....
site Distributed Knowledge / Customer EngagementGiffgaff is a fully independent company but is an overall part of the Telefonica O2 family. It is a mobile company inspired by the crowd or the community members themselves.
document Distributed Knowledge, Open InnovationChris Pitre has done an excellent job in explaining why marketers should invest in crowdsourced research.
He also presented Crowdtap, as a research tool that he's company is using and is...
site Distributed Knowledge / Customer EngagementLaunched in early 2010, Crowdtap is the first ever pay-per-action site geared towards social marketing, research as well as giving brands the opportunity to collaborate with consumers on-demand....