Cowdsourcing.org The Industry Website

Register Login
or sign in with

Web's Largest listing of crowdsourcing and crowdfunding events

Events

Advertise
Web's Largest Directory of Sites

2,654 crowdsourcing and crowdfunding sites


Sequins & Social Media: Lady Gaga to Wear Dress Featuring Faces of Followers

document Crowd Creativity, Distributed Knowledge
Summary
Lady Gaga and MAC Cosmetics have launched a “digital, interactive movement” (a.k.a. a microsite, albeit an innovative one) to drive awareness for a line of lip color products that benefit HIV and AIDS-related charities.
Description
Users are invited to upload photos of themselves at vivaglam.com, which will then be transformed into a “sequin” that becomes part of a matrix of sequins featuring other participants. Users are then asked to spread awareness via email, Facebook and Twitter; the more they share, the larger and more prominent their sequin becomes in the matrix.

Download Flag This

0

Comments

Guest
 Join or Login
 Optional