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Skechers Launches Creative Rewards Program with a Crowdsourcing Twist

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Consumers who purchase Skechers shoes and products are quite vocal about those purchases. As Adweek reports, there are 60,000 product reviews and 32,000 questions and answers published by consumers on the website.
In an effort to boost loyalty, build a stronger online community, and increase engagement on the Skechers website, the company launched a new twist to its rewards program that leverages crowdsourcing in a creative way.

Members of the Skechers Elite rewards program can now earn points not just for purchasing Skechers products but also for their activities on the website.

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