Consumers who purchase Skechers shoes and products are quite vocal about those purchases. As Adweek reports, there are 60,000 product reviews and 32,000 questions and answers published by consumers on the Skechers.com website.
In an effort to boost loyalty, build a stronger online community, and increase engagement on the Skechers website, the company launched a new twist to its rewards program that leverages crowdsourcing in a creative way.
Members of the Skechers Elite rewards program can now earn points not just for purchasing Skechers products but also for their activities on the Skechers.com website.
Founded in 2010, the industry website, Crowdsourcing.org, is a neutral organization dedicated solely
to crowdsourcing and crowdfunding. As one of the most influential and credible authorities in the crowdsourcing space,
Crowdsourcing.org is recognized worldwide for its intellectual capital, crowdsourcing and crowdfunding
practice expertise and unbiased thought leadership.