July 30, 2012
skobbler Debuts First-Ever Map Solution for Barnes & Noble's NOOK Tablet™ & NOOK Color™
Free ForeverMap 2 App Provides Online Map Access to NOOK® Users; Premium Version of App Offers Offline Map Access NEW YORK, NY--(Marketwire - Jul 30, 2012) - skobbler, a leading provider of mobile map-based solutions, today announced the launch of ForeverMap 2™, a brand-new digital map app for the critically acclaimed NOOK Tablet and NOOK Color by Barnes & Noble, Inc. With a robust set of features, including intuitive route guidance, Wi-Fi positioning, as well as local and category search functionalities, ForeverMap 2 is the first-ever digital map app for NOOK, enabling users to experience and explore their surroundings like never before through their NOOK devices. ForeverMap 2 is available for download on NOOK Apps™ for FREE. ForeverMap 2 offers an unparalleled map experience, delivering online access to global (continent and country) and local (state and city) digital maps. The deep search functionality in ForeverMap 2 enables route calculation, local search, address search and category search. Wi-Fi positioning is also supported to enhance route guidance and map interaction. A premium version, ForeverMap 2 PRO, is also available for $4.99, and provides unlimited access to downloadable maps for offline use.
The offline feature is an ideal tool for travelers and on-the-go NOOK users, allowing them to maintain access to ForeverMap 2 without a data connection. Central to ForeverMap 2 is the OpenStreetMap data which powers the app. Much like Wikipedia, OpenStreetMap is a collaborative, crowdsourced and global project of over 650,000 contributors dedicated to revolutionizing digital maps by creating a free, editable and interactive map of the world using data from satellites, GPS logs, local knowledge, and other sources of geographic information. "We're thrilled to be the first to bring a powerful, free map solution to NOOK customers," said Marcus Thielking, Co-Founder of skobbler. "With an intuitive interface, detailed maps for easy-reading and route guidance, and installable maps offering unmatched offline use, ForeverMap 2 isn't just the first-ever pure map app for NOOK, it's the most advanced map solution available today -- period. We've combined the most sophisticated map engine in the market with OpenStreetMap's vast dataset, and have brought a next-generation map to NOOK that features unparalleled performance and superior visuals." "ForeverMap 2 by skobbler is more than just the first-ever pure map app available on NOOK," said Claudia Romanini, Director, Developer Relations at Barnes & Noble. "It signals a brand-new opportunity for NOOK App Developers to create location-aware apps, products and services that help our millions of NOOK Tablet and NOOK Color customers experience and navigate their physical surroundings in unique and innovative ways. We're excited about the potential here."
In June, skobbler announced the beta release of GeOS, a new access technology platform that allows app developers and web service providers easy, yet powerful implementation of OpenStreetMap data into their products. GeOS is a one-of-a-kind "operating system" for commercial use of OpenStreetMap, making use of the crowdsourced data intuitive, affordable and secure for developers to build services with it. Like skobbler's suite of existing OpenStreetMap-based products, including the internationally renowned GPS Navigation 2 and the recently launched Maps by skobbler, a web-based map powered by OpenStreetMap data, ForeverMap 2 was built using GeOS technology and showcases the utility of the platform for third-party developers seeking to integrate location-based features and functionality into their products and services, as the total user base for consumer location-based services is expected to reach 1.4 billion users by 2014.* GeOS will be publicly available in Q1 of 2013. ForeverMap 2 Pricing & Availability ForeverMap 2 is available for download on NOOK Apps™ for the NOOK Tablet and NOOK Color by Barnes & Noble, Inc for FREE. The premium version, ForeverMap 2 PRO, allows for unlimited access to installable maps and offline use, and is also available for download for $4.99 USD.
About skobbler Founded in 2008, Berlin-based skobbler (www.skobbler.com) is one of the premier players in mobile location-aware services. With over 2.8 million customers on iOS alone, skobbler has regularly topped overall and category app charts in numerous countries, leading the way in way in the development of location technology and end consumer products based on the OpenStreetMap. skobbler also facilitates the development of mobile application projects for third parties through market analysis, conceptualization, specification, development, and marketing and with its GeOS software enabling solution allows companies to realistically adopt the OpenStreetMap service as an alternative to current standards. skobbler has extensive knowledge of server-based solutions with development expertise in iOS and Google Android.
According to Gartner (February, 2011), consumer location-based services are expected to reach 1.4 billion users by 2014. About Barnes & Noble, Inc. Barnes & Noble, Inc. (NYSE: BKS), the world's largest bookseller and a Fortune 500 company, operates 691 bookstores in 50 states. Barnes & Noble College Booksellers, LLC, a wholly-owned subsidiary of Barnes & Noble, also operates 647 college bookstores serving over 4.6 million students and faculty members at colleges and universities across the United States. Barnes & Noble conducts its online business through BN.com (www.bn.com), one of the Web's largest e-commerce sites, which also features more than two million titles in its NOOK Bookstore™ (www.bn.com/ebooks).
Through Barnes & Noble's NOOK® eReading product offering, customers can buy and read digital books and content on the widest range of platforms, including NOOK devices, partner company products, and the most popular mobile and computing devices using free NOOK software. Barnes & Noble is proud to be named a J.D. Power and Associates 2012 Customer Service Champion and is only one of 50 U.S. companies so named. Barnes & Noble.com is ranked the number one online retailer in customer satisfaction in the book, music and video category and a Top 10 online retailer overall in customer satisfaction according to ForeSee E-Retail Satisfaction Index (Spring Top 100 Edition).