Social business has traditionally had many uses for organizations, be it for improving your customer relations, managing your talent or improving innovation. One thing that isn’t discussed as often is using social business for raising money.
The whole idea of crowd-funding has been around for a little while now, with sites such as Kiva utilizing the concept to help raise money for charitable causes, Zopa doing a similar job with loans for regular Joes and (until recently) Profounder were doing for organizations that required funding.
Crowdfunding offers a nice avenue to give supporters, customers and other stakeholders a tangible investment in your enterprise. Here are a few tips on how to get started with crowdfunding:
- Research previous campaigns
- Look at what you can offer
- What’s your budget?
- Who is your target audience?
- Work out your elevator pitch
- Over communicate
Founded in 2010, the industry website, Crowdsourcing.org, is a neutral organization dedicated solely
to crowdsourcing and crowdfunding. As one of the most influential and credible authorities in the crowdsourcing space,
Crowdsourcing.org is recognized worldwide for its intellectual capital, crowdsourcing and crowdfunding
practice expertise and unbiased thought leadership.