Sony +U is the final product given birth to by Sony's Open Planet Ideas crowdsourcing platform, which threw down the gauntlet to the public in terms of considering new ways to use technology for the betterment of everyone.
Magdalena Wasowska, General Manager of Technology and Software Centre at Sony, said: "The Open Planet Ideas platform provided members of the online community with direct access to Sony and other partners including WWF and IDEO experts. This exciting approach to collaboration meant that a really diverse group of people were able to innovate together to address key social and environmental challenges."
Founded in 2010, the industry website, Crowdsourcing.org, is a neutral organization dedicated solely
to crowdsourcing and crowdfunding. As one of the most influential and credible authorities in the crowdsourcing space,
Crowdsourcing.org is recognized worldwide for its intellectual capital, crowdsourcing and crowdfunding
practice expertise and unbiased thought leadership.