Summary
Sony +U is the final product given birth to by Sony's Open Planet Ideas crowdsourcing platform, which threw down the gauntlet to the public in terms of considering new ways to use technology for the betterment of everyone.
Description
Magdalena Wasowska, General Manager of Technology and Software Centre at Sony, said: "The Open Planet Ideas platform provided members of the online community with direct access to Sony and other partners including WWF and IDEO experts. This exciting approach to collaboration meant that a really diverse group of people were able to innovate together to address key social and environmental challenges."