Spot Trender, the provider for market research services for video, was chosen to be the official technology to select the best video advertising spot at Video Marketing Summit in San Francisco July 25th and 26th, 2013. The overall winner was "The Office Brothers" by Brother USA.
This video won best overall spot because it was playful, memorable and the product remained central to the story. It’s not only a terrific video, but also a success story for crowdsourcing creative. Brother™ and Poptent crafted the "Office Brothers" theme and then put out a call to Poptent’s top 10 creators to submit scripts. They selected two entries and worked with 323Media and Hero Status films for filming and editing.
Founded in 2010, the industry website, Crowdsourcing.org, is a neutral organization dedicated solely
to crowdsourcing and crowdfunding. As one of the most influential and credible authorities in the crowdsourcing space,
Crowdsourcing.org is recognized worldwide for its intellectual capital, crowdsourcing and crowdfunding
practice expertise and unbiased thought leadership.