St. Mark’s Bookshop, which has long boasted a cult following, has achieved something, well, novel in the world of real estate: it has raised money online to help fund its lease at a new location, DNAinfo reported. For years the bookstore has been facing rent increases from its landlord Cooper Union, amid the rapidly gentrifying neighborhood.
To fund the move St. Mark’s turned to the community, setting up a page on the crowd-funding website LuckyAnt.com. The goals were to raise $23,000 for a lease on a new space within the East Village and to bolster its online presence. With two days to spare, $26,075 has been raised so far. But Jonathan Moyal, Lucky Ant’s founder, said that he hopes the community will continue to donate.
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