After trying just about everything everything else to survive, St. Mark’s Bookshop is finally turning to crowdfunding. It was about time. From Brooklyn’s Broken Angel house to the Lower East Side’s Cake Shop, crowdfunding has become a favorite of beloved but penurious institutions and not-quite-lost causes.
“We’re in the midst of some serious summer doldrums and could use a little lift,” co-owner Terry McCoy said.
Besides the crowdfunding campaign, which offers gift cards and price reductions in exchange for donations, the store has also applied for a competitive $250,000 grant from Chase Bank to finance its move.
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