The official Swedish Twitter account is not written by the Swedish Institute and VisitSweden--both part of the National Board for the promotion of Sweden, and the two most obvious brand voices for the country. They are crowdsourcing the country's brand voice to the citizens of Sweden--the most authentic of all Swedish voices.
The goal of the account is to promote Sweden on a global scale, so the Tweets are posted in English. The expectation is that the curators will paint a picture of Sweden, different to that usually obtained through traditional media.
Founded in 2010, the industry website, Crowdsourcing.org, is a neutral organization dedicated solely
to crowdsourcing and crowdfunding. As one of the most influential and credible authorities in the crowdsourcing space,
Crowdsourcing.org is recognized worldwide for its intellectual capital, crowdsourcing and crowdfunding
practice expertise and unbiased thought leadership.