With Twitter now a well-established as part of the Internet landscape, it’s increasingly difficult to make a splash with a truly innovative marketing campaign using the service. The country of Sweden may have managed that with a new project that sees a different citizen take over its official Twitter account every week.
Curators of Sweden is certainly an interesting idea; a variety of Swedes, including an editorial writer, a founder of an advertising agency with his own farm, a suburban writer, a priest, a teacher and a coffee-drinking trucker lesbian are all lined up to take over the account in coming weeks. The plan is that they will portray a diverse range of values, skills and ideas from across the country.
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