Talenthouse, the talent crowdsourcing startup that aims to connect well-known artists with talented (but not so well known) collaborators, announced a new round of funding today. The company raised $4.2 million from a series of high-profile investors, including director and film producer Brett Ratner, Jean Piggozzi, Estée Lauder chairman William Lauder, Eric Schmidt’s Innovation Endeavors, 3TS Cisco Growth Fund and a number of angel investors. The company raised a total of $15.1 million in two earlier rounds.
Besides announcing its new funding, Talenthouse also today announced the global launch of its Social Engagement Engine which gives marketers the ability to launch customized campaigns on the site and attach their brands to content. The idea here is to provide a link between web influencers and content creators and brands – something that’s obviously long been the Holy Grail of marketers.With this new platform, marketers can, for example, put out a call for entries to Talenthouse’s community. The members of the community can then submit their entries on vote on entries.