Team GB is asking London 2012 fans to submit their own content for an online scrapbook of memories from the Games as part of a wider move to maintain the level of interest in sports following the national team’s success at this year’s event.
The online push aims to celebrate what has been Britain’s most successful Olympics for 108 years,with Team GB finishing third in the medal table behind the US and China.Team GB,the British Olympic Association’s(BOA) consumer facing identity, will ask fans to submit videos,messages and photos of their memories and moments from the Olympic and Paralympic Games next month,which will then be used to create an online scrapbook of the events.
Joe Morgan online editor and digital marketing manager for Team GB,says the campaign aims to shift the focus on to the fans’ stories and their experiences and away from the athletes.
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