If there was any doubt the Obama re-election campaign was going to storm into new digital territory in the upcoming race, it was erased by today’s announcement that it is appointing uber-hipster and tech rebel Harper Reed as the organization’s chief technology officer.
The hiring of Harper Reed as the chief technology officer of the Obama campaign points out something very essential.
Just as the 2008 Obama campaign blindsided everyone by tapping into this newfangled social networking mumbo jumbo to rally support and corral donations, the 2012 campaign will similarly pioneer all kinds of new technologies and ways of interacting with the people, to rally even more support and corral even more donations.
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