Then there’s Burberry. This year the company will launch a new mass customisation website allowing any fan to customise a classic trench coat in any number of colours or fabrics, embellish it and add a monogram. They can then show their style to friends, who will be able to order it too.
Well worth a read at the source site Ft.com. Crowdsourcing in fashion – allowing your audience to decide on your product via social media, forums, and high-tech web customizing programs – has become the buzz phrase in fashion.