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The "In" Crowd

document Crowd Creativity, Distributed Knowledge
Summary Then there’s Burberry. This year the company will launch a new mass customisation website allowing any fan to customise a classic trench coat in any number of colours or fabrics, embellish it and add a monogram. They can then show their style to friends, who will be able to order it too.
Description Well worth a read at the source site Ft.com. Crowdsourcing in fashion – allowing your audience to decide on your product via social media, forums, and high-tech web customizing programs – has become the buzz phrase in fashion.
Tags: Ashton Kutcher, Burberry, Crowdsourcing, Demi Moore, Derek Lam, eBay, fashion, fashism, Groupon, Threadless
Benjamin Fossel Posted by Benjamin Fossel
Feb 13, 2011 07:51 am GMT Viewed 3198 times
Author: Lucie Greene Source
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