“Crowdsourcing is a model, not magic – no different than outsourcing or SaaS. And similar to these other models, there are companies that do it exceedingly well, and those that do it poorly,” said Matt Johnson, who heads marketing at Boston-based uTest, a crowdsourced software testing firm. “And similar to most movements that gain traction, there’s more than a little hope-hype-hate cyclicality that goes with it.”
This is the crowdsourcing element: The crowd delivers the best ideas. GeniusRocket turns them into storyboards, and uses crowdsourcing to validate the ideas like a virtual focus group. We then have a second crowd of production companies that will bid for the work. The best-suited team at the right price wins the production.”
Founded in 2010, the industry website, Crowdsourcing.org, is a neutral organization dedicated solely
to crowdsourcing and crowdfunding. As one of the most influential and credible authorities in the crowdsourcing space,
Crowdsourcing.org is recognized worldwide for its intellectual capital, crowdsourcing and crowdfunding
practice expertise and unbiased thought leadership.