New consumer demand applications like Get It Now and Taskrabbit are creating opportunities for crowdsourced product delivery. Get It Now, which partners with courier companies, streamlines the transaction process by giving its couriers credit cards to purchase goods directly from the stores. On Taskrabbit, consumers post requests for purchase and delivery services, and couriers get paid an average of $20 to fulfill these requests.
The rise of crowdsourced courier systems is another example of the new “shared economy” services that will connect the last mile between retailer and customer. Retailers, who never had the payroll or resources to manage delivery, can only benefit from taking advantage of this new type of outsourcing.