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The New Rules of Relationship Marketing

document
Summary
One of the highlights at BlogWorld LA 2011 was Mari Smith’s presentation on the new rules of relationship marketing.
Description
Mari Smith’s marketing tips are:

*Focus on building a quality community.
*Generate quality content– this includes being excellent in curating content: each day, cherry-pick relevant, interesting content.
*Be consistent with brand across all of your social channels.
*Be genuine, passionate and caring.
*Turn fans/friends/followers into paying customers by having clear offers and calls-to-action.
*Maintain the same style in everything you do, whether it’s personal or professional.
*Create a promotional calendar first interspersed with editorial in between the marketing blocks
*Make people want you - give away your best stuff!
*Integrate offline to optimize online.
*Embrace sharing of your content online.

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