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The New Rules of Relationship Marketing

One of the highlights at BlogWorld LA 2011 was Mari Smith’s presentation on the new rules of relationship marketing.
Mari Smith’s marketing tips are:

*Focus on building a quality community.
*Generate quality content– this includes being excellent in curating content: each day, cherry-pick relevant, interesting content.
*Be consistent with brand across all of your social channels.
*Be genuine, passionate and caring.
*Turn fans/friends/followers into paying customers by having clear offers and calls-to-action.
*Maintain the same style in everything you do, whether it’s personal or professional.
*Create a promotional calendar first interspersed with editorial in between the marketing blocks
*Make people want you - give away your best stuff!
*Integrate offline to optimize online.
*Embrace sharing of your content online.

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