Summary
Reddit AKA the front page of the internet for cat gifs and atheist rage comics just earned a Guinness World Record for largest online Secret Santa game. Over the last three years, RedditGifts facilitated anonymous gift exchanges between 30,025 participants (including Stephen Colbert) in 115 countries. Only the Reddit team gets the award and they’re not sharing it with all the users although I’m sure if asked, one of the team members would do a IAMA about how their life changed thanks to a piece of paper.

Description
Just like how RedditGifts was started,it was a random Reddit user named someguyfromcanada who got the ball rolling with the stat nerds at Guinness.

"In March 2011(I think)we started getting PMs and emails from the reddit user someguyfromcanada.He was saying that he wanted to make it his personal mission to get reddit and redditgifts into the record books.He started with tweets and emails directed at Guinness,took the campaign to the reddit community and eventually,months later,Guinness decided that they were going to create a new world’s record category for us!So everyone,please,take a moment and thank someguyfromcanada.Without him,this would have never happened."